An introduction to the marketing management case study of walmart

Understand the key challenges and opportunities in sustainable marketing for small and large firms.

An introduction to the marketing management case study of walmart

Investors Needed Instead of a formal, written exam at the end of the year, my class develops a business plan throughout the year. For the "final," they update and rewrite the plan and then develop a presentation for their potential investors.

An introduction to the marketing management case study of walmart

Using PowerPoint or its equivalent, students demonstrate their selling and communications skills as they make the case for investment dollars.

Their classmates then evaluate the plan based on criteria that might be used by a financial institution or other money-lender. The best presentations become a terrific tool for showing off to the administration and other interested teachers or counselors.

Sandra Bell-Duckworth Great Networking, Great Practice Academic teachers and administrators in our building often underestimate the potential of my marketing students. Basically, I create a number of generic role playing "events" that my students demonstrate for anyone in the school who is willing to assist teachers, counselors, librarians, administrators, etc.

Be sure to use a quality rating form that emphasizes meaningful competencies! All students must arrange for a minimum number of demonstrations for each round. I do at least one round topic before each level of DECA competitive events i. Obviously, the students learn a lot and end up better prepared.

An introduction to the marketing management case study of walmart

Equally positive, the activity creates some incredible PR and bonding with school staff. It creates a very personal interest among school staff as they monitor the progress of each student through the competitive events process.

And, finally, it helps others in the building begin to understand that there are real and valuable skills being developed in my marketing classes! Ed Bufford Playing Safe If students are going to run businesses, they need to understand how the law works to protect their customers.

The more my students know, the less likely they are to get into legal problems as they assume managerial responsibilities in the real world. To make the point, I start with the LAP as an introduction. Then, students break up into groups and spend a day or two researching each of the key laws or regulations Use the Internet!

Oral presentations by each group are used to be sure that everyone gets a broad overview of the law and the issues associated with managing a business. Instead of a theoretical or make-believe marketing plan, we do the real thing right on campus. We pick a school-based service e.

Divide the class and assign various sections of the marketing plan for each group to research. We survey the student body, research the competition both direct and indirectand use the data to redefine the "business," including changes to the product line, promotional strategy, and the rest of the mix.

Students even develop real print advertising based on purchasing motives that turn up in the research. Finally, we make a formal presentation to the appropriate manager s.

What are your goals? Why do you want to go to college? Why not go to college? Even after nearly two years of Marketing Education, many of my students have not taken the time to be serious about their immediate and mid-term goals.

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Students plan the reunion much as they will ten years from now—right down to food, decorations, and entertainment. We hold the "reunion" during one of those "spring fever" days just before graduation. To make the reunion a legitimate learning process, each student takes on the role of a year-old professional business person.

They must come to the party with details of their life over the past 10 years. In addition to all of the obvious fun stuff who married whom, how smart their kids are, etc.

Of course, I have to have my own story ready for the reunion. Encouraged to use their imaginations and dream a bit, stories are often interesting.

They make for lots of discussion the next day, including a discussion of goal-achievement strategies, time management, and more. Topping the list was "shut up," a favorite between my sister and me when we worked together in the kitchen.

Dad created a "cuss" box and fined us a quarter every time we used the forbidden phrase.

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Being relatively cheap, we quickly learned to squelch the sound before it left our lips! For example, anyone in my first-year sales class caught using the word "cheap" in relation to an "inexpensive," good-value product is fined a nickel.

For my second-year students, the price of improper language is significantly higher; they pay a quarter for each infraction. My students get their shots as well:Case study in Wal-Mart Stores. Introduction. Sam Walton established Wal-Mart Store in on three revolutionary philosophies; respect for the Individual, service to our customers and strive for excellence.

its cost would just outweigh what it would save by organizing no unions in its labor relations management as Walmart provides little. Module 1:Supply Chain Management The first supply chain was the barter system Traces of outsourcing was seen when Charles S. Rolls became selling agent for cars made by F.

Henry Royce.

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Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product