Brand positioning of kfc vs mcdonalds

Let us start the McDonalds Marketing Mix: McDonalds primarily sells hamburgers, chicken products, cheeseburgers, breakfast items, soft drinks, milkshakes and desserts. McDonalds has also included salads, smoothies, fish wraps and fruits.

Brand positioning of kfc vs mcdonalds

As being a part-timer in the KFC wall socket 'Orchard Cineleisure' it would not be considered a difficult task to Brand positioning of kfc vs mcdonalds the operational strategies and the organizational composition as I could consult with the managers of this wall plug. Also I make an effort to collect some opinions forums and customer marriage programmes.

I think going through provided by the KFC Singapore. While going through the PP description i feel that comparison between KFC and more in the same field would add spice to my article and I choose McDonalds in Singapore taking into consideration the factors.

The commercial benchmarks are something that the food industries need to maintain with so that they would get licensed for what these are doing. Following this PP report I would have the ability to identify the success factors of KFC Singapore and suggest some advice for their ambiguity.

To understand the organizational composition and operational types of procedures of KFC Singapore. To compare and review the edges and threshold of KFC Singapore with this of others in the same market section. To know very well what are their success factors, and widen my part of awareness in the application level 3.


The Procedures Of Kfc Singapore-

KFC, Pizza Hut, Taco Bell and Long John Silver's- four of the restaurant brands will be the global market leaders of the rooster, pizza, Mexican-style food and quick service sea food categories. The Yum system contains three operating divisions: Yum system exposed more than four new restaurants daily of the entire year and it makes them a leader in international retail development.

He used his living quarters firstly for portion foods and, there after it was further better by accumulation of capital and moved on to bigger places such as hotels and restaurants.

Over another nine years, he developed his method of cooking fowl which took the business to heights. In he sold KFC Firm and began collecting franchise fees. Down the road KFC has been shifted through many popular brands ending up at the current parent organization.

KFC company is founded in Louisville, Kentucky, is the world's most popular chicken restaurant string, concentrating in Original formula, Kentucky grilled fowl, Extra crispy and Honey BBQ wings, Original recipe Strips with home-style sides and newly made chicken breast sandwiches.

Around the globe more than 12 million customers are offered by KFC. It functions more than restaurants in US more than 15, products surrounding the world.


Secret blend of 11 natural herbs and spices of Colonel Harland Sanders made the initial recipe fried chicken breast celebrated. Customers about the world enjoy more than products- from Kentucky grilled chicken in the US to a salmon sandwich in Japan. The Zinger Burger is used by six other Asian market segments.

KFC Singapore becomes a part of PepsiCo Restaurant international, the world's largest restaurant system with over 28, items worldwide. It also adopted Membership Rainbow and raised cash for the non- profit charitable organization Chicky membership and Soft help are launched.

KFC Food manufacturing KFC uses only the best ingredients from reputable suppliers and adopts demanding and strict quality control procedures. KFC procedures the strictest benchmarks of health and food security to get.

The baking method was created to ensure that our fowl products are extensively cooked and safe for ingestion.

Why NPS is important

All KFC chickens are cooked using computerised cooking method to ensure steadiness of quality. Most of the products stated in KFC are ready with the aid of these kids of machines. It requires only nominal and secure amount of energy source. All of the KFCs in Singapore have used this method to keep the labour to a minor and at exactly the same time making the food more delicious, scheduled to uniformly grilled produces.

Some of the KFCs in Singapore have a vibrant business strategy which creates atmosphere and atmosphere for the customer. They have managed to accommodate smokers within an available space outside regarding KFCs which can be available and are in the first floor of the building.

East shoreline KFC has roller cutter tracks to the counter and the respective desks, in a safer method for individuals around, in order to appeal to the clients who come to the playground and beach for exercises and then for entertainment.

Organisational structure and operational types of procedures. Organisational structure Operational procedures Once these frozen raw materials are received in Singapore via delivery or air, they are really transported into a warehouse cum digesting units that are located in different locations of Singapore.

Brand positioning of kfc vs mcdonalds

These food items are then prepared, for example prepared poultry thighs and wings are dipped in various sorts of sauces and are being stored.

Once something is ordered by the shift-in-charge It could be restaurant manager, associate manager, trainee supervisor or the supervisor of your KFC branch, the order is confirmed to be shipped on another morning.

The warehouse to KFC delivery occurs on a daily basis. As stated above, the Restaurant director or the move in charge makes the call to the amount of products being produced. Depending on the supply and the demand of the client the merchandise are produced and the stand by position.

The cashier has certain requirements to follow while taking the order which include polite communication, smiling, duplicating the order back again to the customer and offering substitutes and side dishes.

Brand Extensions: The Good, the Bad, and the Ugly

Once a cashier gets order, the ordered items are delivered to the client and the money is accumulated.Meanwhile, the Burger King brand was founded in and four years later, the flame-broiled Whopper made its debut, helping to capitalize on taste and customization as the brand.

Yum! Brands April 14, 3 Executive Summary Yum! Brands is the world’s largest restaurant company. It is based in Louisville, Kentucky, and has more .

In , McDonald’s established However, as Matt Biespiel, senior director of global brand strategy, told the Private Brand Movement Conference in Chicago this week, the company’s biggest challenge is bridging the gap between what McDonald’s is known for and what it stands for. Discussion Questions. Recreate the above perceptual map using the above data and attributes. Create two more perceptual maps using the above data – that is, healthy food and adults attribute scores and then wide choice adults attribute scores. The brand’s Facebook strategy aligns well with its overall marketing. When users like the McDonald’s Facebook page, they are brought to a destination within the page where McDonald’s.

In , McDonald’s established However, as Matt Biespiel, senior director of global brand strategy, told the Private Brand Movement Conference in Chicago this week, the company’s biggest challenge is bridging the gap between what McDonald’s is known for and what it stands for.

HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United vetconnexx.comd by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket.

Strategic Positioning is defined as doing different activities than your competitors or doing the same activities differently. This is the way your company becomes a superior performer in the industry. Velocity makes the most of our competitive advantages, from our unmatched global scale to our iconic brand to our tremendous presence in local markets around the world.

The key pillars of our growth strategy .

KFC vs McDonald's - Where do you like to eat?