Mar 21st, Last update How to Write a Newsletter in 4 Simple Steps Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example. But like business blogging, newsletters for business sometimes have a bit of a learning curve.
The author of this article, David Kandler, is the founder and president of CompanyNewsletters. Learn more about how his firm can help your company produce printed and electronic newsletters.
This is a sample newsletter. Through its design and content, a newsletter needs to capture the attention of potential readers and keep it. For instance, say the Grand Plaza Hotel creates a customer newsletter to attract more meeting and conference business. Most editors would choose a generic sounding name for the newsletter like: Grand Plaza Hotel News.
Base your articles on factual information and write them as if you were a neutral third party. A better headline would be: Write to express, not to impress The purpose of a newsletter is to communicate, not to see how many times you can send readers scrambling to find a dictionary.
Keep your writing casual, nontechnical and conversational. In that same way, a newsletter represents the professionalism of your company to prospective customers. Proofreading, revising and rewriting are the most tedious, mundane parts of putting together a newsletter — but they are absolutely necessary.
But prospective readers do judge a newsletter by its cover. Use at least one graphic per page Graphics include photos, artwork, charts, pull quotes or even a colored or shaded box behind an article.
Graphics are important for two reasons. First of all, studies have shown that people are more likely to read an article if it contains a graphic such as a photo.
Secondly, graphics within a story are important because they provide much-needed visual breaks from solid blocks of text. A page containing nothing but row after row of endless text does not look inviting to read. However, a story that contains strategically placed graphics that break up the text into smaller, less-imposing portions looks more visually pleasing and will attract more readers.
Use image-editing software to sharpen your photos Few photos come from the developer with perfect contrast, color and brightness levels.
If you scan photos for your newsletter, be sure to electronically touch them up before you insert them into the layout.
Most image-editing software programs, such as Adobe Photoshop, allow you to adjust the contrast, color and brightness levels of a scanned photo. Use accent colors and tints to make your newsletter more eye-catching This tip applies to those who are not printing their newsletters in full color, which can be quite expensive.
To be certain, a black and white newsletter is better than no newsletter at all. A splash of color on your pages will make your newsletter much more visible to prospective readers. A tint is simply a lighter shade of one of your inks.
For instance, if you have a newsletter that uses dark blue as its accent color, you could use your desktop-publishing program to color certain elements with a 50 percent tint of that ink, which would appear medium blue.Most newsletters feature the larger or more important articles and topics on the first few pages and place the smaller, less important pieces towards the back.
Consider which format for organizing your newsletter is best to convey information to readers. How to Write a Newsletter in 4 Simple Steps. Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you .
Headlines are just as important for newsletter articles as they are for media releases, direct mail, and blog posts.
Keep your headline short, written in the active voice, and make sure it contains a strong verb. So in order to just write 12 articles a year, I was taking close to a month! Well, now I write hundreds of articles a year So going from all that struggle, I found a way to .
Jun 16, · Writing newsletters, both digital and for print, are both fun and rewarding if they are done properly. These 10 newsletter writing tips are suggestions for writing good, effective content to engage your reader. I have both written hundreds of newsletter articles and have won several design awards for newsletter design.
Jan 26, · Edit Article How to Write a Good Newsletter. In this Article: Sample Newsletters Writing Your Own Newsletter Community Q&A Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful%().