Mac attack by seth stevenson essay

June 19 6: Two men stand side by side in front of a featureless, white background. The two men discuss the many advantages of using a Mac and seem to agree that Macs are "better" than PCs. Click here to see the ads.

Mac attack by seth stevenson essay

June 19 6: Two men stand side by side in front of a featureless, white background. The two men discuss the many advantages of using a Mac and seem to agree that Macs are "better" than PCs. Click here to see the ads.

He is the author of Grounded: When I write about ads, I often face an obstacle: I'm not in the target demographic. Am I really in a position to judge whether, say, a Lexus ad is on the mark? The chances that I driver of a Saturn withmiles on it will buy a luxury sedan are essentially nil.

Likewise, who am I to say if those adult-diaper spots are winning mindshare with senior citizens? Incontinence is a health issue that has knock on wood not yet hit my radar screen. Advertisement In the case of these Mac ads, however, I'm smack in the middle of the target demo.

Apple's mean-spirited new ad campaign.

I'm a PC user, and I've often considered switching to an Apple. Thus, I feel equipped to say: These ads don't work on me. They are conceptually brilliant, beautifully executed, and highly entertaining.

But they don't make me want to buy a Mac. Let's talk about the good news first. Directed by Phil Morrison who also directed Junebug —my favorite film last year—and the recent VW ads featuring shocking car crashesthe campaign is a marvel of clarity and simplicity.

And lots of clean, white space. It's like a bath of cool mineral water when these ads come on after a string of garish, jam-packed spots for other products. This bare-bones look is right in tune with Apple's consistently stripped-down marketing approach.

To understand what makes Apple's aesthetic stand apart, check out this joke video —actually created by Microsoft employees —that envisions what might happen if Microsoft redesigned the iPod's packaging. My problem with these ads begins with the casting. As the Mac character, Justin Long who was in the forgettable movie Dodgeball and the forgettabler TV show Ed is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.

Mac attack by seth stevenson essay

It's like Apple is parodying its own image while also cementing it. If the idea was to reach out to new types of consumers the kind who aren't already evangelizing for Macsthey ought to have used a different type of actor.

Even as he plays the chump in these Apple spots, his humor and likability are evident. Look at that hilariously perfect pratfall he pulls off in the spot titled "Viruses.

I'd much sooner associate myself with Hodgman than with Long. Advertisement The writing may have something to do with this, too. Hodgman gets all the laugh lines!Increasingly, public dialogue is fraught with notions of tribalism, nativism, hyper-nationalism, and annihilation of the other.

Drowned out or characterized as weak are calls for shared responsibility, common cause, principled compromise, or short-term sacrifice for long-term gain that benefits all. Ad Report Card Essay.

Read “Ad Report Card: Mac Attack” on p. Answer these questions on a sheet of lined paper: What details does Seth Stevenson give about “the spot” in his opening paragraph? Attack of the Show: The Loop: Mac vs. PC To ignite your thoughts and opinions, please click on the following link to view an open-ended debate that encounters a variety of .

Trump’s Attacks on Stormy Daniels Echo an Uncomfortable Era There were the multiple essays for Vanity during the scandal. One theme the assembled writers (David Plotz, Seth Stevenson.

Slate magazine published, “Mac attack”, “Apple’s mean-spirited new ad campaign”. This article was posted in Slate magazine, on Monday, June 19, , at 9 AM ET. The article was written by Seth Stevenson an analytical writer who’s, work is periodically published in Slate magazine. 'Family Guy' creator Seth MacFarlane is firing back at critics of a joke he made about Harvey Weinstein while announcing the Oscar nominees, saying that he mocked the movie mogul because he.

Mac attack by seth stevenson essay
William Francis Stevenson Papers, (bulk ).