Odel sri lanka

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Odel sri lanka

Forum Sri Lanka Equity Analytics We are a team of professionals with many years of experience and expertise in the equity and Odel sri lanka market of Sri Lanka.

Odel sri lanka

The proceeds of the issue is planned to be partly utilized to support the expansion of branch net work LKR The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling selections.

Odel stores offer a broad selection of merchandise and feature products from both local and exclusive international brand sources. The Company operates 12 stores spanning within the three districts of the Western Province and plans to open three more stores during the year possibly in Wattala, Battaramulla and Kandy.

Nonetheless Odel's cautious branch expansion efforts have made them to break even at the first month of operations itself. In terms of earnings based valuations the share is attractive valued on Based on both valuations the share generates good value at the issue price of LKR Further Odel IPO would be an opportune window for adventurers to capitalize on short term gains and to benefit in the medium term with the aggressive expansion driven organic growth of the company.

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Except for the flagship outlet, the other stores generally focus on the premium clothing and footwear retail industry. A high number of counter freight clothing items of premium brands are also visible in the country at a low price.

The growth in revenue is attributable to the aggressive expansion programme, improvement in per capita consumption and the increase in influx of tourists with the end of the three decade old war. Comparatively the Sri Lankan premium clothing and footwear industry is dominated by few players in the market of which Odel enjoys a sizable market share.

As a multi category retailer Odel contends with a broad range of competitors, not only limiting to the premium clothing retailers.

Sri Lankan malls such as Crescat, menswear outlets such as Hameedias and sports outlets such as Reebok and Nike too competes with Odel in the respective fields. Recovery in the economy brought about higher consumer sentiment driven by confidence in the market along with the reduction in unemployment.

Thus with the disposable income on the rise local consumers tend to have a higher demand towards premium quality products. With the expansions which are currently carried out, Odel expands its reach and would have access to a bigger market without dilusion.

Posted by Sri Lanka Equity Analytics.Company: ODEL Limited, Rajagiriya, Sri Lanka Company Description: ODEL, Sri Lanka's leading retail department store founded in from the boot of a car and have expanded upto 13 outlets within 20 years in business, now comprises over , square feet.

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The ORIGINS

Founder of Embark and Otara foundation. Elephant Parade retail launches in Sri Lanka for the very first time in nine of ODEL’s stores. These stores include the flagship store at Alexandra Place.

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