Changcheng Xu Primark — SWOT After visiting all the regional Primarks around London, we compiled a SWOT of Primark from different aspects, in order to be able to assess the weaknesses and see what opportunities it has as a retailer and how that can be reflected upon through our visual proposal. The company owns and operates retail outlets, which are located across the UK During Primark began a trial partnership with ASOS, an online-only retailer, to sell some of its products through the ASOS website. There is an overall steady forecasted growth for the company.
Introduction Primark was an emerging leader in the clothing and retail industry. Through the major divisions, the company is focused on the expansion of their clothing lines not only in Ireland but also in different parts of the globe.
The Primark is a strong corporation in terms of delivering the technological services. They are well founded with perseverance and investments, not only financially but also with ideas.
Therefore, the utilization of available strategies should be well conducted. It is better for the company to use all the necessities which are all for the purpose of achieving their goal. SWOT Analysis SWOT Analysis stands for strengths, weaknesses, opportunities and threats it is a technique used to determine the appropriate use in different management activities and operations, it is particularly appropriate to utilize the technique in the early parts of marketing and strategic planning Checklist, A SWOT analysis actually has two parts and both are equally significant.
One is the external analysis and the other focuses on the internal environment.
An analysis of the external environment requires more than just a summary of what the competition is doing. The external environment is comprised of two elements -- the societal environment and the industry.
The societal environment includes a review of major trends in society affecting organizations across all industries.
These trends include political, economic, social and legal. An analysis of the industry takes a look at factors that have a more direct bearing on the business. Hence, in addition to analyzing the competition other groups must be similarly evaluated to ascertain that no opportunities or threats within the environment are overlooked Buhler But the strongest factor for Primark, probably its strongest link is the loyalty of their customers because of its unique services.
Primark seeks to find ways on how to improve their products and services. Its strategic elements are its keys to achieving their goals.
In addition to that, its commitment to effective governance is one step to achieving the standard for excellence in corporate responsibility.
Employees on the other hand give their entire participation to the company as they are always recognized for their contributions.
While the company has its set of strengths, Primark has its weaknesses. For instance, its tough competitor, like Esprit and other local clothing companies, has produced the same line of product.
Their line of services and product innovations should be enhanced to achieve their goals. An additional content area is an opportunity for Primark to increase its market coverage.
Rather than trying to imitate its competitors, Primark concentrate on polishing and promoting its own unique clothing product. Primark can increase its spectrum holdings to be able to expand its strategic alternatives.
Although, Primark is an established market within the business arena, the company has been utilized a strategic marketing move, including a strategic planning in order to make the market be know in the marketing environment.
Aside from creating innovative clothing lines, the company has also made it possible to be connected to their target market thru the use of technological advancement like the e-marketing. Moreover, this marketing entry strategy can be considered as effective since the company has included all the factors to be assessed in order to make the business prolong its competitiveness and survive in the threatening place of the market.
The primary threat of the company lies on its increasing competitors. Primark encounter various competitors offering similar products or services or that which is founded on similar objectives.Primark SWOT Analysis.
Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Primark: 1. Employs 50, people all over the world 2.
Primark has an extensive range of apparels including menswear, womenswear, childrenswear, lingerie, footwear, accessories, hosiery and homewear 3.
well using those assets. Strengths also give capabilities to an organization to survive longer in the. market.
As resources primark has experienced managers, thousands of employees, suppliers, machines, premises, products, patents and so on. The effectiveness .
When she's asked, "What are your greatest strengths and weaknesses?" Francine responds, "My strength is that I'm a hard worker. My weakness is that I get stressed when I miss a deadline because someone else dropped the ball.". Weaknesses • Although Primark is a member of the ETI (Ethical Trading Initiative) there have been numerous negative reports concerning its business operations in the way they produce their goods.
A study was shown to have found Primark used child labour to produce their goods/5(1). After visiting all the regional Primarks around London, we compiled a SWOT of Primark from different aspects, in order to be able to assess the weaknesses and see what opportunities it has as a retailer and how that can be reflected upon through our visual proposal.
o1neagency xx STRENGTHS: The company owns and operates Strengths • There are over than 50, employees working for the company itself all around the world. • Primark has over stores included Europe and United States.