The recommendations for a management strategy for undergroundhiphopcom

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The recommendations for a management strategy for undergroundhiphopcom

Comments At the MuchMusic Video Awards after-party, rapper Shad sits by himself in a booth against the wall of Toronto's Horseshoe Tavern, arms outstretched, ankle on knee, head bobbing to a performance by the Canadian rock band Arkells. Most industry people cup drinks and stand with an entourage.

But the year-old is best known for his rhymes; a few songs later, he's freestyling to applause in his impromptu cameo. Shad is revealed in a few tracks - laid-back, musically diverse and kind of old-fashioned - and it's not even his show.

After his summer festival tour wraps up in August, Shad will open for K'naan, whose anthem, Wavin' Flag, is probably the biggest song on the planet. Critics are saying it could be his breakout album, but it's more of a slow rise, marked by a decision to keep the tracks simple, not to give in to commercial pressures.

Now, Shad's self-described underground hip hop is about to meet K'naan's mainstream single. Story continues below advertisement Shad admits to feeling slightly intimidated. You have to work a little harder to win them over," he says over lunch at Toronto's Watermark Pub.

The recommendations for a management strategy for undergroundhiphopcom

Born in Kenya to Rwandan parents, Shad and his family moved to Canada when he was just one year old. He grew up in London, Ont. You don't need any equipment to freestyle. This fall won't be the first time Shad has played with K'naan; they played together at London's Fanshawe College a few years ago.

As for the upcoming tour, Shad says he doesn't know what happens "with managers, behind the scenes. I don't really know how the business works.

What is that strategic management?

Shad calls his style "straight-up hip hop - underground hip hop. Shad raps about living at home, how expensive it is to go to the dentist and about not using Twitter; he means uncontrived, not like the computer-generated pop music currently climbing the charts, which "might be good for kids, but is sometimes just bad.

Story continues below advertisement Story continues below advertisement Shad doesn't even own an iPod. If he did, he says the playlist would contain "everything from Motown to indie rock.

I could be listening to Bonnie Raitt," he says.

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It's a distinction between musical taste and musical influence. The fans who have been following him from humble beginnings probably won't be fazed by how frankly the rap artist admits to listening to country music and boy bands.

Shad's first album was funded by a contest that his sister entered for his birthday on his behalf.

The recommendations for a management strategy for undergroundhiphopcom

Since then, it has been a family affair; his parents, who Shad says "aren't musical at all, but are into art," have what he calls "speaking appearances" on his tracks. The haunting I'll Never Understand has his mother, Bernadette Kabango, reading a poem she penned about the Rwandan genocide.

It might be genetic - what album reviewers cite repeatedly - that Shad has a gift for writing compelling words. He could write for hours, even days, before he gets to a sweet spot, he says, and it usually happens in one of two extremes: I was in a good mood.

He has a business degree from Wilfrid Laurier University and is currently pursuing his master's degree in liberal arts studies. He may be the world's most practical rap artist, but he doesn't have overwrought plans. Shad says he applies the same philosophy to his life that he does to his music: You just leave it to fate.

I try not to think too much about it, or I wouldn't be able to write any music.Auto Suggestions are available once you type at least 3 letters.

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Sources used in preparation for this article include “ Public Relations Strategies and Tactics.”. Marketing Strategy Recommendations Chautauqua County, NY January 39 Recommendations.

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